In 1997, a newly emerging pop band came out with a tune that would penetrate the ears of millions as we all turned up our dials and became infected with “MMMBop.” The saavy tune that although didn’t make much sense, sounded great, but the boy band and brothers soon disappeared after their number one smash hit. There hasn’t been much talk about Hanson since the late 90s until now. The trio of Taylor, Zac and Issac will soon be selling their own beer. According to AceShowBiz, the promoting their Indian Pale Ale that is reported as their own brew soon and it will be available early next year.

The alcoholic beverage will be named after their hit song MMMBop, called MMMHop. Zac made the announcement while at Oxford University on Monday the 28^th where he stated, “It’s vital our fans trust in everything Hanson do. We are soon to be selling our own beer. I’m not joking – MMMHop IPA anyone?”

This endorsement of MMMHop IPA just adds to the list of endorsements that they already have. The 90’s group, who records under their own record label 3CG Records after departing ways a while back with Island Def Jam Music Group now have a line of branded products such as apparels, accessories, and even holiday items like a Christmas cookie cutter. Adding beer to this list is fitting to keep the Hanson product empire growing.

It’s been 14 years now since MMMBop was a hit, so most of their fans are most likely of drinking age and will soon be swooning over the boys in their adulthood, as well.