michelob

Michelob Conspiracy

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Michelob, one of the American Macro brews, is actually made by and owned by Anheuser-Busch. I've written about being unable to find anything besides Michelob Ultra locally, though Michelob (or Anheuser-Busch) still makes the brew that started it all in 1896, now known as Original Lager—which is the beer I was initially trying to find. Michelob, who has now adopted the slogan "Crafting a better beer," seems to have been quite seriously attempting to woo the "micro" and "craft" beer markets since at least 1991, when they introduced Michelob Golden Draft," mostly as a regional beer in the Midwest, where, I'm told, Michelob Genuine Draft was doing better than other Anheuser-Busch brews, especially in Wisconsin and Minnesota. Then, in 1997, Michelob released: Read more

Domestic Macro Beer Reviews

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Given that it's summer, and times are hard, and in part because of the surprising hostility expressed towards American macro beers by a fair number of Traditional Michelob bottlebeer lovers, I've temporarily abandoned my exploration and research into micro brews, brewpubs and craft beers, to actually try a few American style pale lager macro brews. I thought it would be pretty simple; I'd walk to the local grocery store, and get a couple of 22 ounce bottles or 16 ounce cans. In fact, it quickly became apparent that it wasn't going to be that easy. First of all, I wanted to avoid Budwiser for the simple reason that I've had a fair amount of Bud on tap at Dodger games, and that familiarity, I thought, might give "the king of beers" an unfair advantage. I decided to try beers that were familiar brands, macro beers that were widely available all over the United States. Read more

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